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Customer Loyalty & Points · 会員制度

Loyalty that turns
your brand into a customer magnet.

Points, tiers, and rewards that follow your customer across web, app, and POS — wired into every campaign you run. The retention layer for retail that actually moves.

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LIVE
Members
847 K
↑ +3.2% YoY
Active rate · 90d
60.5 %
↑ +0.9pp vs prior
12 mo
New opt-ins · MTD
18,420
↓ −4.1% prior month
Member state
Active 60.5% Dormant 28.3% Never 11.2%
Tier mix
Bronze 80% Silver 15% Gold 4% Platinum 1%
Engagement
  • Power 10%
  • Regulars 60%
  • Light 30%
EVERY CHANNEL · ONE PROGRAM POINTS · TIERS · REWARDS PAY WITH POINTS WEB · APP · POS · LINE CONFIGURABLE ECONOMICS REWARD CATALOG INCLUDED PAIRS WITH QORTEX MARKETING CUSTOMERS WHO COME BACK EVERY CHANNEL · ONE PROGRAM POINTS · TIERS · REWARDS PAY WITH POINTS WEB · APP · POS · LINE CONFIGURABLE ECONOMICS REWARD CATALOG INCLUDED PAIRS WITH QORTEX MARKETING CUSTOMERS WHO COME BACK
01 / What you get

Everything a points
program needs.

Four capabilities that make a loyalty program feel like a loyalty program — not a database with a frontend. Everything wired together, everything configurable, everything yours to tune.

Points

The foundation. Customers earn on purchases, redeem for rewards, or pay with them at checkout — all from a real-time balance. Earn rates, redemption rates, expiration windows: the levers are yours, no vendor ticket required.

Tiers

Bronze, Silver, Gold, Platinum — or whatever you want to call them. Status that customers chase, perks you control.

Rewards catalog

Physical goods, digital coupons, partner offers — manage every reward in one place. Update prices and stock without a deploy.

Analytics

Member health, liability, incremental lift, and cohort retention — a live, audit-ready console your marketing team and CFO both work from.

02 / One balance

One balance,
works everywhere.

Most loyalty systems live in their own database, disconnected from the rest of the business. QORTEX Loyalty doesn't. The same balance, the same tier, the same history — visible at the POS, in the app, on the website. And spendable in every one of them too.

  • 01
    Real-time balance, everywhere
    Earn at the register, see the new total in the app two seconds later. No nightly sync, no surprises.
  • 02
    Pay with points, at any checkout
    Apply points fully or partially — at the web cart, in the app, or at the POS. Customers see the value land instantly.
  • 03
    POS integration via API
    Plug your existing POS into QORTEX with our open API. Cashier scans the customer, sees their tier and balance, applies points — all in seconds.
  • 04
    One identity, one wallet
    Pairs with QORTEX CIAM so the customer is the same person across every product — and their points are too.
GOLD
Available balance
12,840
pts
GOLD PLATINUM · 3,160 pts to go
You're 72% of the way there
WEB APP POS LINE
9:24
Double points weekend
Earn 2× on all drinks · Sat–Sun
Rewards for you See all
¥500 OFF
¥500 voucher
500 pts
Coffee mug
200 pts
Almond croissant
150 pts
Coffee beans
800 pts
Home Menu Rewards Account
03 / The retention loop

Earn. Notice.
Redeem.

A loyalty program's value isn't the points — it's how fast a customer feels rewarded. QORTEX closes the loop: instant accrual, contextual nudges, and frictionless redemption turn passive points into repeat visits.

  • 01
    Real-time accrual
    Points land the instant a transaction clears. Customers see the new balance in the app before they leave the register — instant gratification, every purchase.
  • 02
    Smart nudges
    Behavior-driven alerts on the channels they actually use — "You're 160 points from a free coffee" — sent via native push or your official LINE business account.
  • 03
    Frictionless redemption
    Web, app, or POS — one rewards catalog, one balance, one experience. Customers redeem wherever they happen to be.
04 / Economics & Rewards

The levers,
in your hands.

Loyalty is a P&L line, not a feature. Earn rates, tier thresholds, and the rewards catalog — all tunable from the console, none of it touches engineering.

Point economics
Edit →
Earn rate 1 pt per ¥100 spent
Redemption rate 100 pts = ¥100 off
Expiration 2 years from earn date
Earn cap None
Pay-with-points min 500 pts
Tier thresholds
Edit →
Bronze
0 – 4,999 pts/yr
Silver
5,000 – 14,999 pts/yr
Gold
15,000 – 49,999 pts/yr
Platinum
50,000+ pts/yr · 2× earn
Rewards catalog
Edit →
Digital
¥1,000 voucher
1,000 pts
Physical
Branded tote
8,000 pts
Exclusive
Spring drop
3,500 pts
05 / Program Analytics

Measure true lift.
Protect your margins.

A dashboard doesn't generate revenue — the decisions made from it do. QORTEX gives marketing, finance, and operations the same live source of truth: incremental lift you can defend, liability your CFO can audit, and member-health telemetry that turns drift into action.

  • Prove real value
    Matched-cohort attribution separates incremental lift from spend that would've happened anyway. Know what the program actually drives — not just what gets attributed.
  • Own the economics
    Outstanding points, projected breakage, deferred-revenue impact — finance-grade numbers your CFO can take into an audit, live and reconciled.
  • Run the program
    Member health, engagement, campaigns, and the transactional layer beneath — the operational telemetry your team uses to act before drift becomes churn.
06 / Pairs with marketing

Points become
campaigns.

Loyalty without marketing is a database. Marketing without loyalty is a guess. Together, every point event becomes a moment you can build a journey around.

From signal
to behavior.

QORTEX Loyalty and QORTEX Marketing share the same data layer. Every behavioral signal — tier progress, dormancy risk, milestones, anniversaries — becomes a trigger built around how customers actually decide.

Not transactional alerts. Psychology that pulls the next purchase forward — fired the second the signal lands.

Explore QORTEX Marketing →
  • Almost-there nudge Endowed progress
    Customer hits 75% of a tier — fire a progress bar: "Two purchases from Platinum and permanent free shipping."
  • Surprise reciprocity drop Reciprocity
    Birthday or membership anniversary — drop bonus points and a thank-you, no purchase required.
  • Don't-lose-Gold warning Loss aversion
    45 days from a tier downgrade — urgent reminder: "Order before month-end to keep your Gold benefits."
  • Post-purchase momentum Peak dopamine
    First order after a tier upgrade — instantly preview the new tier's exclusive rewards while excitement is high.
07 / Getting started

Three ways
to begin.

Whatever shape you're in — starting fresh, escaping a broken system, or already running something that works — QORTEX meets you where you are.

Path A · Design

No program yet?
We'll help you design one.

Our team works with you to shape the program — earn rates, tier structure, reward economics, launch plan. You get loyalty experts, not just a piece of software. Most clients launch in under a month.

  • Program design workshops with our retail strategists
  • Pre-built templates to start from, not from zero
  • Implementation handled by our team end-to-end
Path B · Replace

Stuck with a broken program?
We'll bring it over.

Customer balances, tier history, transaction records — we migrate the whole program. Customers keep what they've earned. Nothing resets, nothing disappears, nothing breaks.

  • Balances and tiers imported as-is
  • Run old and new in parallel during cutover
  • Our team owns the migration plan
Path C · Keep

Happy with your loyalty?
Keep it.

Your loyalty system works for you — but you still want the rest of QORTEX. No problem. As long as it exposes APIs, our other modules plug right in. That's MACH: take what you need, leave what you don't.

  • Works with any API-based loyalty system
  • Pick the QORTEX modules you want, leave the rest
  • No rip-and-replace, no migration project

Loyalty that
actually loops.

Earn, notice, redeem, repeat — the four words your loyalty program has been missing one of. Show us where you are, and we'll show you the program your customers will actually feel.

Get a personalised demo → View the full platform

Download Introduction to QORTEX

A concise overview of QORTEX, its capabilities, and delivery model — specific enough to share with your team and start a real conversation.

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